AI visibility / GEO
SEO
Search Engine Optimization
FRPratique historique d'optimisation pour les moteurs de recherche classiques (Google, Bing). Le SEO vise un classement dans une liste de liens bleus, là où le GEO vise une citation dans une réponse générée par une IA.
ENHistorical practice of optimizing for classic search engines (Google, Bing). SEO aims at ranking in a list of blue links, whereas GEO aims at being cited inside an AI-generated answer.
See also
More terms — AI visibility / GEO
- GEOSet of practices that make a website, company profile or content citable by generative AI engines (ChatGPT, Claude, Gemini, Perplexity). GEO complements SEO: it structures data, sources and semantics so an AI assistant can extract a reliable answer and name the company.
- llms.txtFile placed at the root of a website (similar to robots.txt) that tells AI engines which resources to index, which rules to respect, and how to cite content. ManuGEO publishes an llms.txt with instructions for ClaudeBot, GPTBot, PerplexityBot and Google-Extended.
- RAGArchitecture used by AI assistants: before answering, the model queries a knowledge base (often the indexed web) to retrieve relevant passages. A well-structured GEO profile is more likely to be selected and cited at this retrieval step.