Comparisons
Difference between SEO, AEO and GEO?
Short answer
SEO targets blue-link rankings, AEO (Answer Engine Optimization) targets featured snippets and People Also Ask, GEO targets citation by generative LLMs. All three rely on structured content but success signals differ.
How to do it
- Publish a company page with quantified data (capacity, lead times, certifications).
- Add a complete Organization + Manufacturer JSON-LD with sameAs.
- Expose a sitemap.xml and allow the engine's user-agent in robots.txt.
- Publish an llms.txt file summarizing your key pages for LLMs.
- Refresh page dates every quarter to signal freshness.
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Différence entre SEO, AEO et GEO ?
SEO vise le classement dans les liens bleus, AEO (Answer Engine Optimization) vise les featured snippets et People Also Ask, GEO vise la citation par les LLM génératifs. Les trois reposent sur du contenu structuré mais les signaux de succès diffèrent.