Method
How to measure AI visibility?
Short answer
Measuring AI visibility combines three indicators: citation rate (across a 50-buyer-prompt panel), accuracy of cited info, and share of voice vs 3 direct competitors. A quarterly dashboard is enough.
How to do it
- Publish a company page with quantified data (capacity, lead times, certifications).
- Add a complete Organization + Manufacturer JSON-LD with sameAs.
- Expose a sitemap.xml and allow the engine's user-agent in robots.txt.
- Publish an llms.txt file summarizing your key pages for LLMs.
- Refresh page dates every quarter to signal freshness.
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Comment mesurer sa visibilité IA ?
Mesurer la visibilité IA combine trois indicateurs : taux de citation (sur un panel de 50 prompts d'acheteur), exactitude des informations citées, et part de voix face à 3 concurrents directs. Un tableau de bord trimestriel suffit pour piloter.