Method
How does AI choose its sources?
Short answer
LLMs combine domain authority, structured data presence, freshness, cross-source consistency and question fit. A recent page with JSON-LD and numbers often beats a generic PDF from a major site.
How to do it
- Publish a company page with quantified data (capacity, lead times, certifications).
- Add a complete Organization + Manufacturer JSON-LD with sameAs.
- Expose a sitemap.xml and allow the engine's user-agent in robots.txt.
- Publish an llms.txt file summarizing your key pages for LLMs.
- Refresh page dates every quarter to signal freshness.
Voir la version française
Comment l'IA choisit-elle ses sources ?
Les LLM combinent autorité du domaine, présence de données structurées, fraîcheur, cohérence cross-sources et adéquation à la question. Une page récente avec JSON-LD et chiffres bat souvent un PDF générique d'un grand site.