Method
Generative AI and B2B procurement: what changes?
Short answer
B2B buyers now use ChatGPT, Claude and Perplexity to pre-qualify suppliers before any RFP. Companies absent from AI answers lose initial short-list access even with strong SEO.
How to do it
- Publish a company page with quantified data (capacity, lead times, certifications).
- Add a complete Organization + Manufacturer JSON-LD with sameAs.
- Expose a sitemap.xml and allow the engine's user-agent in robots.txt.
- Publish an llms.txt file summarizing your key pages for LLMs.
- Refresh page dates every quarter to signal freshness.
Voir la version française
IA générative et achats B2B : que change-t-elle ?
Les acheteurs B2B utilisent désormais ChatGPT, Claude et Perplexity pour pré-qualifier des fournisseurs avant tout appel d'offres. Les entreprises absentes des réponses IA perdent l'accès au short-list initial, même si elles ont un bon SEO.